Rugby League's elite competition extends association with world leading Pick-Up Truck
Super League are delighted to announce that Isuzu have extended their partnership with the UK's elite Rugby
League competition and will remain as the Official Pick-Up Truck of the First Utility Super League.
Isuzu will receive branding rights at major games throughout the 2015 season in addition to the opportunity to promote the latest range of Isuzu pick-up trucks at events such as Magic Weekend and the First Utility Super League Grand Final.
Isuzu UK broke its sales records last year by delivering more than 5,500 D-Max pick-ups to new customers across
the country. In 2014, the Isuzu D-Max was named Fleet Van's 'Pick-Up Truck of the Year', as well as 'Pick-Up of the Year' by VansA2Z.com for the second consecutive year.
RFL Commercial Director Chris Rawlings said: “It's fantastic for Rugby League that Isuzu have extended their partnership with the First Utility Super League. “Isuzu continue to deliver a world class product and brilliant experiences for fans at our major events, and we look forward to continuing to build on this partnership."
Haydn Davies, Marketing Director for Isuzu UK commented on the latest sponsorship deal: “Super League continues to grow in popularity across the UK and as one of the toughest sports, it will be a great fit for D-Max pick-up. “We have a loyal customer base in the rural communities but have ambitious plans to reach out to a wider and more urban demographic and the rugby Super League enables us to do this on a variety of platforms.“Last year was the most successful ever for Isuzu in the UK, and this latest initiative forms a part of our continued growth as a brand."