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Isuzu UK, the pickup professionals, takes to the ring with its headline sponsorship of the Haye VS Bellew fights, broadcast live on talkSPORT radio on Saturday, 5th May 2018.

Taking the title, Isuzu secures brand exposure on all official pre- and post-fight coverage, which is set to reach over 1,000,000 listeners worldwide. The headline sponsorship proves to be a perfect pairing for Isuzu, especially with the award-winning D-Max pickup’s workhorse credentials and tough personality.

With live coverage on talkSPORT channels on radio and online, this heavyweight rematch is one not to be missed. When the two fighters met in 2017, Bellew’s punching power overwhelmed Haye, who eventually bowed out in the 11th round. The two fighters return for a highly anticipated rematch to truly decide on who takes the title, a feat exclusively on radio with talkSPORT this Saturday.

With pre-fight coverage building excitement and support for the respective boxers, Isuzu’s headline sponsorship allows audiences exclusive access to weigh ins, pre-match build-up and exclusive ringside commentaries. Isuzu’s headline sponsorship transcends online, with a full home page takeover on the talkSPORT website, engaging with online audiences throughout the duration of the fight.

George Wallis, Marketing Manager for Isuzu UK commented: “This sponsorship is a great way for Isuzu to reach new audiences and prospective customers across the country. Everyone is talking about the heavyweight rematch and I’m excited for Isuzu to show that the D-Max is tough enough to handle any opponent in the pick-up world”.

Being the most awarded pick-up in 2018, including WhatVan? ‘Pick Up of The Year 2018’, the award-winning D-Max already has a reputation for capability, reliability and a true workhorse nature across all variants. For more information on the Isuzu range, please click here for further details.